People often picture traffic when they think about dirty air, but winter wood smoke can be just as relevant in some neighborhoods. If several homes nearby use wood heating, the evening air can feel heavier fast. That smoke is made up of gases and fine particles, and those particles can move indoors.
This is one reason some homes in quieter suburban streets still benefit from air purification. The air may look peaceful outside, but the actual particle load can still be higher than you would expect on cold, still days.
So if your place smells smoky after sunset, or the indoor air seems thicker in winter even without much traffic around, fine particulate matter may still be part of the story.